Rising Consumer Credit Demand Reflects Economic Confidence

Equifax Reports Significant Uptick in Mortgage and Personal Loan Enquiries

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The latest Consumer Market Pulse report from Equifax for Q4 2025 reveals a notable increase in consumer credit demand across Australia.

Mortgage enquiries have risen by 12.3% compared to the same period in the previous year, marking the most significant growth in mortgage demand observed since 2021.

Additionally, personal loan demand has increased by 8.9% year-on-year.

Kevin James, Chief Solution Officer at Equifax Australia, highlighted that this surge indicates a robust confidence among consumers in their financial positions and the broader economy. The data suggests that Australians are actively seeking to secure their financial futures through property investments and personal financing options.

For individuals considering personal loans, this trend underscores the importance of understanding the various loan products available and assessing one's financial capacity to manage additional debt. It's advisable to compare different lenders, interest rates, and loan terms to find the most suitable option.

As consumer credit demand continues to rise, borrowers should remain vigilant about their financial health, ensuring that they do not overextend themselves. Utilizing financial planning tools and seeking professional advice can aid in making informed decisions that align with long-term financial goals.

Published:Sunday, 1st Mar 2026
Author: Paige Estritori

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